Gutenberg can work well but these plugins open up more advanced customization options. If you’re using WordPress, use a page builder like Thrive Architect or Elementor to get the job done. The answers to these questions should have a profound impact on the type of content you add to your About page as well as the way you add them. Which products do you want to sell more of? Which blog posts need more page views or engagements? The About page is one of the most visited pages on a business or personal website, so it’s the perfect opportunity to achieve some of the mini goals you have for your blog.ĭo you want to capture more leads and receive new customers?ĭo you want to land more sponsorship deals? They say write about what you know, and I can detail my thought process very clearly when I created the About Us page for my blog. It helps to have goals in mind before you get started as well. Using a simple WordPress theme, you can make an about me page with images, a CTA, a contact form, a sidebar, and more. Also, include a tagline that summarizes your brand in a bold statement. Use “About Me” if you use first-person POV. Pay special mind to your page title, but hide it on the page itself so it only appears in the browser tab. Use third person POV for websites with larger teams. A little section like this gives you a chance to point new readers in the right direction as far as your content and services go.Īlso, consider what point of view works best for your About page: first or third person.įirst is great for blogs and business websites that mainly revolve around a single individual. This information will encourage potential sponsors to reach out. To write a powerful About page, you need to understand your customer. Reassure them of your capability with words like in good hands, rest assured, and walk you through. Showcase your page views, your follower count across all social media platforms you’re active on, your engagement rates, etc. Get the reader’s curiosity by using words like fascinating, hidden, and secret. For instance, using big, bold letters for quotes or feature boxes for the different types of content/services you offer.
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